April 20, 2018
The Voqal Fellowship is an investment in a new generation of social entrepreneurs interested in launching their next “big idea” aimed at increasing equity for those who are least well off politically, economically and/or socially. This month we look at 2018 Voqal Fellow Amber Royster and her project Where to Start.
Where to Start is focused on helping small nonprofits that, for systemic and practical reasons, rarely have the time, money or other capacities to effectively and efficiently communicate their brand, work and stories to the community-at-large. The product is a “one-stop-shop” website for digital content and communications – including websites, social media, marketing, list building, graphic design, email, fundraising and more. It is accessible to nonprofits with a social justice mission and budgets less than $500K per year.
Royster currently works as a digital/communications strategist who most recently built the digital program for Deb Haaland for Congress. Prior to this, Royster led New Mexico’s LGBTQ civil rights organization through campaigns for marriage equality, transgender student protections and the statewide ban on conversion therapy. She did all of this while also rebranding the organization, tripling its online reach and more than doubling its annual revenue.
Royster served on active duty in the U.S. Navy from 2000 to 2006 and has held positions in state government, NGOs and the private sector. She grew up in Albuquerque, New Mexico and holds a Bachelor of Arts degree in Communications and a Master of Public Administration degree from The Evergreen State College in Olympia, Washington.
Learn more about the Voqal Fellowship and the 2018 Voqal Fellows on the Voqal Fellowship webpage.